Find your entrepreneurial identity and motivation
To start a successful start-up, you should be aware of your motivation and identity. Why do you start up? What do you want to achieve? What drives you? In the following we will show you three different entrepreneurial identities. Think about which one you recognise yourself in.
The Darwinist is driven by economic self-interest. He wants his business to grow and make profits. He acts competitively and has financial goals.
The communitarian has a group or community-oriented personality. He wants to create a benefit or value within a community and usually starts with his own problem, which he experiences.
The so-called missionary wants to improve the world to a certain extent. He uses his company to spread his social or ecological concerns.